Book presentation by TrueTrust Universal: “TheirTrust® Operator’s Guide”

Basel based artist Sylvain Baumann presents his latest collaborative project TheirTrust® Operator’s Guide. Created for TrueTrust Universal ­— an organization founded in 2016 in Switzerland which conducts multidisciplinary research on trust engineering — this manual provides the fundamentals of trust. Grounded in scientific methodology, the different lessons included in the publication will help you to engineer an appropriate climate of trust, and to eventually lead your target audiences to leave behind the illusory benefits of their system of control.

The book launch will be an opportunity to exchange in person with official representatives of the organization as well as with the important partners who contributed to the development of this research, followed by refreshments.

TheirTrust® Operator’s Guide is conceived and edited for TrueTrust Universal by Sylvain Baumann, with Mary George, Shelby Lee Stuart, Krispin Heé, Tim Wetter, Cristina Génova, Marta Génova, Silke Heckl, Hans Rudolf Boss, Thomas Zimmerman, Oli Clement, Sylvain Bolifraud, Alain Baumann, Douglas Stichbury, Cheon Pion Leon, Eleonor Ill Walgener.

TrueTrust Universal and the contributors gratefully acknowledge funding, material, and human support from: Kunstkredit Basel-Stadt; Kunsthalle Basel; DRAC Bourgogne Franche-Comté; Espace d’Art Contemporain EAC, Porrentruy, CH; École Supérieure d’Arts Appliqués de Bourgogne, Nevers, F; Parc Saint Léger, Centre d’Art Contemporain, Pougues-les-Eaux, F; Vitrine Gallery Basel.